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VP of Marketing

Marketing | San Francisco, CA | Full Time

Job Description

About Us:

Blueshift’s AI-Powered Marketing Platform empowers cutting edge B2C brands to drive 1:1 marketing on every channel. The company is backed by top tier VCs like Storm Ventures & Nexus Venture Partners and is based in San Francisco.

Responsibilities:

We are looking for a VP of Marketing who provides strong hands on marketing leadership, and to develop and execute an overarching marketing strategy to achieve immediate and long-term high-growth revenue goals. The position reports directly to the CEO, and is directly responsible for product marketing, analyst relations, brand, content marketing and corporate marketing, and PR. A proven track record of building and leading high performance teams in a fast-paced start-up environment, preferably within a B2B SaaS company, is highly desirable.

  • Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals
  • Translate brand and market vision into differentiated and compelling product messaging for each audience and enable the outward facing teams to carry our story.
  • Work closely with product and revenue teams to understand our client’s needs, create go-to-market strategies, communication and collateral that reflects Blueshift’s brand and ROI for clients.
  • Lead the team in annual and quarterly planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.
  • Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.
  • Motivate, mentor, and develop the existing team and develop a long term plan for marketing team structure and growth.
  • Position our products for our sales organization to win through effective sales enablement tools and initiatives. Drive PR, AR and social presence to gain mind-share and tell our story through media coverage, speaking engagements, our online communities and social networks
  • Work in collaboration with demand gen to attain an optimal marketing mix and to optimize resources to maximize market impact
  • Drive the creation of content, assets, and tools including sales presentations, ROI tools, whitepapers, blogs, competitive briefs and other materials

Requirements:

  • The ideal candidate is a world-class marketing professional who has successfully built and led multi-faceted marketing teams, with an emphasis on Product Marketing
  • 7+ years B2B of product and solutions marketing experience, in technology/software space (or equivalent skills and knowledge). Background preferably includes marketing of SaaS solutions, ideally ones targeting marketing buyers.
  • Passionate about products, defining and expanding market opportunities and outstanding communication and presentation skills to deliver that passion and vision to any audience
  • Exceptional communication skills - ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level.
  • Demonstrated ability to develop impactful, fact-based, value propositions (requires strong analytical and creative thought processes). Has ability to to distill learnings and pinpoint customer pain points, as well as turn them into differentiated messaging and content.
  • Ability to quickly assess and understand customer buyer journey to improve results, and synthesize into meaningful, quantifiable, differentiated messaging.
  • Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal).
  • Experience in a leadership role, building and managing a marketing organization with a strong ability to recruit, retain, and motivate our existing team and future talent.