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Remote marketing lead for B2B SaaS company

Sales & Marketing | Boston, MA | Full Time

Job Description

Looking for a marketer who can discover and exploit channels and drive B2B leads without big traditional budgets.

Do you have a passion for B2B Marketing? Have experience in creating compelling messaging and that drives B2B leads? Know you can be a partner to Sales, Product Management and Customer Success? And ideally, have worked in or around the Wealth Management space? Then a role leading marketing at Blueleaf is for you! 

About Blueleaf

We are a profitable, seed funded company backed by investors who funded Mint.com, Dropbox, Bank Simple, and Betterment. Currently, we process over $55 Billion every day.

Our Mission

The Blueleaf mission is to make financial advice available to everyone, not just the wealthy. We work with the very best financial advisory firms to help make it profitable to deliver extraordinary service to a substantially broader audience. Advisors win by growing their businesses. Clients win by getting better service.

The Job

You will craft compelling messaging to generate leads across a wide range of marketing assets, potentially including…

  • Top-of-funnel: website content, digital ads, social media, and other web outposts.

  • Mid-funnel: Lead nurturing emails, Blueleaf bot responses, and webinar content.

  • Bottom-of-funnel: own sales enablement, including support for prospecting, qualification, and sales presentations.

What you'll own everyday…

  • Lead the demand generation function to drive predictable, scalable, and repeatable pipeline and revenue.

  • Management of all inbound and outbound demand generation channels.

  • Develop a marketing plan that evolves through an analytical learning process.

  • Develop and execute measurable integrated lead generation programs that drive B2B leads and revenue.

  • Discover new channels and exploit existing channels.

  • Define objectives, KPIs, initiatives, goals, and priorities to exceed revenue targets.

  • Own measurement, reporting and internal communication of marketing impact.

About You

  • 3+ years of demand generation marketing experience in B2B technology, preferably in SaaS.

  • You've single-handedly generated more than 200 B2B leads during your career, without traditional budgets.

  • You have exceptional written and verbal communication skills and can share writing samples of your marketing collateral which pulled in qualified leads or sales.

  • You've negotiated more than 2 deals with channel partners which pulled in repeat qualified leads and sales.

  • You have a proven track record of collaborating with Sales, Product Management and Customer Success.

  • It would be a plus if you had experience speaking with financial advisors about their business.


To Apply: Send us your resume with a short introduction telling us about the accomplishment that you’re most proud of and the best day you've ever had at work. (And anything else you think we should know.)

(No recruiters, please. Direct inquiries only)

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.