SVP, Sales - Core & Digital

Job Summary:

The SVP, Sales – Core & Digital is a senior revenue-producing executive responsible for driving new business acquisition and expanding existing client relationships within the credit union market. This role is primarily focused on direct selling and enterprise deal execution, with the majority of time dedicated to prospecting, pipeline development, executive presentations, contract negotiation, and closing complex software transactions. The SVP is accountable for selling the company’s core processing platform, digital banking solutions, and related technology offerings to credit unions. This position plays a critical role in increasing market share, securing multi-year software contracts, and positioning the company as a strategic technology partner within the credit union ecosystem.

Supervisory Responsibilities:

• Provides leadership and direction to assigned sales personnel, where applicable.

• Mentors and supports sales team members in strategic deal pursuit and enterprise negotiations.

• May oversee account executives or business development representatives as assigned.

Duties/ Responsibilities:

• Drive new logo acquisition within the credit union market through proactive prospecting, networking, industry engagement, and executive relationship building.

• Own and manage the full sales cycle from initial outreach through contract execution for core processing and digital banking solutions.

• Develop and maintain a disciplined and robust sales pipeline with accurate forecasting and consistent revenue visibility.

• Conduct executive-level and Board-level presentations to credit union leadership teams.

• Position and sell bundled core and digital solutions that address operational efficiency, member experience, regulatory compliance, and long-term growth strategies.

• Negotiate commercial terms, pricing models, contract structures, and multi-year agreements.

• Build and maintain strategic relationships with CEOs, CIOs, CFOs, and executive leadership within credit unions.

• Collaborate with Product, Implementation, and Client Success teams to ensure seamless transition from signed agreement to deployment.

• Represent the company at industry conferences, credit union association meetings, and trade events to generate qualified leads and enhance brand recognition.

• Provide regular and accurate revenue forecasting, pipeline reporting, and sales performance updates to executive leadership.

• Maintain deep knowledge of core processing systems, digital banking trends, competitive landscape, and credit union technology requirements to support consultative selling.

• Perform other related duties as assigned.

Required Skills/ Abilities:

• Demonstrated success closing complex, enterprise-level SaaS or fintech deals.

• Strong background selling payments solutions, card programs, or financial technology platforms.

• Working knowledge of payments infrastructure, including processors, interchange, and card networks.

• Experience selling hardware solutions within a financial services or technology environment is preferred.

• Exceptional negotiation and executive-level communication skills.

• Highly self-motivated with strong pipeline discipline and closing capability.

• Ability to operate independently in a high-accountability, performance-driven environment.

• Strong financial acumen and understanding of revenue modeling.

• Excellent communication and presentation skills.

Education and Experience:

• Bachelor’s degree in Business, Marketing, Finance, or related field (MBA preferred).

• 15+ years of progressive experience in sales leadership and product strategy roles.

• Executive-level experience in card products or financial technology strongly preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

• Frequent travel required for client meetings, industry conferences, and business development activities.

• Must be able to lift up to 15 pounds at times.

What We Offer

• Company-paid medical, dental, and vision insurance for employees
• Company-paid life and AD&D insurance
• Company-paid short- and long-term disability
• 401(k) retirement plan
• Flexible Spending Accounts (FSA)/ Dependent Care Spending Account (DCSA)
• Unlimited PTO
• Employee Assistance Program (EAP)
• Voluntary supplemental insurance options