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Senior Director, B/R Football Brand Strategy

Content | New York, NY | Full Time

Job Description

Bleacher Report is seeking a passionate leader for the role of Sr. Director, B/R Football Brand Strategy to refine and innovate the brand’s strategic vision, oversee all football-related original content development, programming, and sales marketing integrations

This person should be an expert in building hype and creating innovative storytelling experiences across digital mediums.  An ideal candidate would be described as a free-thinker who is constantly coming up with new ways to engage and grow audiences

The Sr. Director, B/R Football Brand Strategy will work cross-functionally, collaborating with the programming, content, design, sales marketing and leadership group on key initiatives 

About the role...

  • The Sr. Director, B/R Football Brand Strategy will own the portfolio brand’s overarching direction and manage the unit’s programming and creative leadership
  • Working closely with the Content team(s), he/she will develop and execute against a strategy for the promotion (programming) of original football content through all owned and operated distribution channels
  • Oversee content planning and strategy, including social franchises, premium shows and full programming calendar
  • Ensure consistent brand/voice for all B/R Football content aligned with strategy and brand attributes
  • Guide audience growth of all social and owned channels
  • Manage/monitor all sold social franchises for sponsorship/partnership purposes and work closely with sales, developing new monetization opportunities as well as refining current packaging efforts
  • Manage staff of strategic leads within the category to guide growth, monetization, conversion, and partnerships
  • Serve as primary liaison between content, programming and analytics to ensure visibility/transparency/prioritization on all appropriate content and ensure all growth/targets are delivered for audience/sales
  • Provide consistent reporting to Head of Portfolio that can be surfaced to internal leadership/external clients to maintain transparency and interact with stakeholders inside/outside B/R as necessary
  • Work with Head of Portfolio on all hiring/talent/contributors to ensure all brand values are supported through content creation
  • Stakeholder in league partnership discussions directly related to subject matter

What you'll be doing...

  • Set macro-strategy, priorities, policies, and holistic vision for the creation and distribution of football content
  • Lead cross-departmental transparency and collaboration
  • Influence and mentor staff, inspiring a creative culture of innovation
  • Shape goals at the department, team and individual level
  • Provide support and pathways to nurture and grow existing talent and maintain the highest quality of work
  • Manage and communicate the flow of information to executive management, content leadership, ad sales, and business development teams on strategy and day-to-day execution.
  • Partner with Revenue and Marketing to build efficient processes focused on ROI (budget management) relative to monetization KPIs
  • Own departmental budgets, working with internal partners to forecast and actualize based on company needs
  • Embody a group that prides itself on camaraderie associated with ‘best in class’ 

Experience you need…

  • 8+ years of programming and/or social content management, ideally in sports media / football 
  • Demonstrate a user-centric approach to Programming and Content with a mind for process
  • Ability to manage up and down, working closely with company leadership
  • Experience working in digital media and social media environments
  • Bold leadership skills, confident in team building, mentoring and guiding talent
  • Ability to inspire, educate and empower others to produce their best work
  • Value a culture of experimentation, calculated risk and innovation
  • Established relationships with creatives throughout the industry
  • Experience attracting, recruiting, hiring, and onboarding senior talent
  • Extremely organized and detail-oriented
  • Agile, comfortable working in a fast-paced, always changing environment
  • Excellent communication and presentation skills, with a natural ability to clearly articulate ideas
  • Ability to build relationships and cross-departmental partnerships 
  • Desire to always improve, learn and grow
  • Deep understanding of digital landscape, social platforms, and technology trends
  • In tune with contemporary internet and youth culture trends
  • A knowledge and love of sneaker and sports culture a MUST

Bonus points for...

  • If applicable please provide a portfolio or reel to showcase your work

Bleacher Report is a division of WarnerMedia, LLC.  Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.