HoH Social Programmer I
Content | New York City / Remote (US) | Full Time
House of Highlights is a key part of the Bleacher Report portfolio, representing one of the most influential media brands for the Gen-Z audience. HoH is the heartbeat of the Gen Z sports fan, who gravitates to the brand because of its authentic voice which remains celebratory, relatable and inclusive. Everything HoH does -- from the original content we create, to our collaborations with influencers and brands, to the viral clips we curate from across the world -- aligns with these 3 core brand pillars, and it has created a connection with fans that feels more like a close friend than an inaccessible brand or publisher.
House of Highlights’ Social Programming Team is responsible for curating, sourcing, evaluating, captioning, and posting all content that appears on House of Highlights’ social handles. They are the ultimate decision-makers about what gets posted and when, and what type of content performs well. They are the experts on House of Highlights’ voice and audience. This group assists in ideation for original content, and plays a part in the sales process by helping vet creative ideas and execute sold campaigns. They provide guidance on content/programming plans around tentpole events (i.e., NBA Allstar, Back to School) and are responsible for social community management and engagement (DMs, comments section, etc.)
About the role...
House of Highlights is seeking a social programmer who will work to curate content from multiple sources to post on our social accounts, with a primary focus on TikTok, Instagram and potential new platforms. The Social Programmer will primarily be responsible for surfacing, curating, packaging and distributing various types of social content, including captions.
An ideal candidate would be described as someone that is a fast learner, hustles like crazy, has ideas and isn’t afraid to share them or push the HoH voice in new exciting directions. Experience operating a successful TikTok account is huge, in addition to demonstrated success on IG, YT, and/or Twitter.
What you'll be doing...
- Discover and curate social content that aligns with the House of Highlight brand pillars and engages with the Gen Z audience
Be a master first to
Think creatively about opportunities to create what we curate
Work closely with other programmers to check copy and properly distribute content
Collaborate with fellow BR programming groups to align on voice, ensure differentiation and share learnings
Review the performance of distribution plans and provide meaningful feedback, both qualitative and quantitative
Experience you need…
A strong understanding of House of Highlights’ voice and brand
Experience working with social media platforms, specifically Instagram
Real passion for basketball culture and familiarity with “NBA Twitter”
Experience with social content discovery and an interest in emerging social platforms
Willing to work night and weekend hours
Benefits and perks include...
Collaborative and innovative work environment
Monthly employee recognition program
Annual bonus and merit program
Medical, dental and vision coverage
401(k) plan with company match
Perks ranging from growing your family benefits to discounts on entertainment events and services
Fully-stocked snack and coffee bar in-office with a variety of food and beverages
Year-round company and team events
Bleacher Report is a division of WarnerMedia, LLC. Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.