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Creative Director/Design Lead - Apparel, Merchandise, E-Commerce

Design | New York, NY | Full Time

Job Description

About Us:

Bleacher Report is the social voice of sports – creating and collaborating on the culture of sports for the next generation of fans. Its vision for making sports bigger than games has led to unmatched engagement on social media, where it consistently ranks as the No. 1 publisher. Bleacher Report also provides an industry-leading fan experience on mobile devices through its top-rated app. In February, 2018, Bleacher Report was rated the by Fast Company. Find Bleacher Report on the web at and on Instagram/Facebook/Twitter @BleacherReport. Bleacher Report is a division of Turner Sports.

About the Role:

Bleacher Report has been a trusted source of sports information, entertainment, and culture for many years now. Our diverse content teams create experiences that reflect and celebrate the sports fan’s experience. Through E-Commerce, we are looking to recreate a similar spirit and energy – in the same way that B/R uses its innovative content and authentic distribution to “win” moments in sports, we plan to win and celebrate key moments in sports through merchandise. We are looking for an experienced E-Commerce professional to pave the way into this new extension of the brand.


  • Help define and develop the look and feel of our ecommerce and merchandising initiatives. This includes the look & feel of everything including branding (logo + packaging), products, photography, store and promotional assets and outlets (micro-sites, social media assets, marketing assets within our O&O properties, email marketing etc)

  • Conceptualize, design and oversee design direction for products, seasonal collections, capsule collections and collaborations with designers and influencers.

  • Execute various types of textile/graphic design on various fabrications and materials.

  • Knowledge of current trends in fashion and ability to adapt to trends accordingly

  • Point-person & liaison for all 3rd party and agency partnerships for creative direction and needs. I.e. hiring of contractors for product design, oversee and manage photoshoots/video-shoots with due diligence and sourcing of 3rd party consultants.

  • Create internal workflow and development efficiencies for scaled growth and cross-functional optimization for the creative division of the marketing department


  • Bachelor’s Degree in Graphic Design or design-related equivalent.

  • Sound understanding of User Experience and best-in-class interfaces that effectively serve the needs of the target audience of each brand

  • 6+ years experience in apparel, graphic and digital design for reputable fashion brands or key digital agency experience specific to the streetwear, footwear/apparel industry.

  • Strong Photoshop and Illustrator skills

  • Excellent UI design and prototyping skill set using rapid prototyping tools e. G. Sketch, InVision or Adobe XD

Bonus Points:

  • Experience building E-Commerce or Fashion initiatives within larger/existing organizations.

  • Experience working in sports or sports media.

  • Knowledge of photo processes and production from studio to location, lifestyle to PDP

  • Deep connection to streetwear culture and trend

  • Experience in branding and logo identity for projects both large and small

  • Ability to design interface concepts and wireframes using both sketching techniques and digital illustration tools.

  • Excellent writing and communications experience preferred.

  • Experience with Photoshop, Google Analytics, or UX Design.

  • Understanding of apparel and fashion trends, including streetwear and sportswear.


Bleacher Report is a division of Turner. Turner & its subsidiaries are Equal Opportunity Employers Minorities/Females/Protected Veterans/Disabled. Turner & its subsidiaries are E-Verify users.