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Media Manager (Remote/WFH)

Current Openings - Hiring Now! | Remote | Full Time

Job Description

About Beekeeper Marketing’s Media Group: 

The Media team within Beekeeper promotes our clients’ e-commerce brands on Amazon by driving discoverability, traffic, and conversion through Search and Display campaigns.  Our team of fully Amazon accredited campaign managers have an impressive track record for success and world class proprietary technology at their fingertips. We also have tight connections to Amazon’s media teams, participating in joint business planning with them and receiving great media rates to pass on to our clients.  

About the Marketing Manager role:

The Media Manager will work closely with the Business Management team members while independently managing his/her own list of clients. Responsibilities include:

  • Work with BKM Business Managers, clients, and Amazon/other eCommerce companies to help deliver strong sales growth and excellent customer support:

    • Sponsored Ads (Amazon’s search advertising platform)

      • Introduce clients to Sponsored Ads and develop advertising strategies based on client’s goals and the role of Amazon media in driving their brand growth

      • Be prepared to discuss common concerns from the traditional digital media landscape (automation, dayparting, head/longtail keywords) along with Amazon-specific metrics and how to interpret the information (CTR, ROAS)

      • Set up/monitor/optimize/report on Sponsored Ads campaigns to clients and identify trends along with recommendations of how to maximize media dollars in the future

      • Keep Business Managers and Content team in the loop about high or low-performing keywords to optimize SEO efforts

    • Amazon DSP (Amazon’s self-service programmatic display platform)

      • Introduce clients to Amazon DSP where appropriate and outline strategic importance of running display in conjunction with search campaigns

      • Independently set-up, monitor, optimize and report on Amazon DSP campaigns 

      • Begin to understand all levels of targeting available within DSP to upsell current or potential clients on DSP campaigns

    • Additional responsibilities

      • Have a thorough understanding of Amazon retail fundamentals to understand the Amazon flywheel and how promotions fuels growth on Amazon

      • Manage promotional budgets for multiple clients (20+)

      • Consult with clients via email, phone calls, in-person meetings, and reports, sharing best practices and recommendations

      • Help train Media Coordinators and Media Associates to develop their knowledge of Amazon and the advertising industry

Qualifications:

  • Must be authorized to work in the United States

  • 5+ years experience in the following areas:

    • eCommerce channels, specifically Amazon.com

    • Sponsored Ads (Amazon Advertising’s search platform) knowledge

    • Cross-functional roles with consumer packaged goods companies (grocery, pet or health and personal care)

    • Marketing (online advertising experience a plus)

  • Successful client/account management experience, including providing thought leadership on campaign strategies

  • Programmatic display knowledge preferred

  • Basic retail/operations understanding

  • Detail-oriented with strong organizational and project management skills

  • Demonstrated experience as an effective team member with strong communications skills, reliability/integrity/maturity, and ability to self-start 

  • Must be comfortable with the learning curve/constant change that comes with operating in a fast-moving, ever-changing world of eCommerce

  • Must be a team player. We are making strides in terms of process and efficiency, but we also need people willing to pitch in when needed and help us build processes

  • Comfortable in spreadsheets and doing analysis

  • Bachelor's Degree or higher

  • We operate on G-Suite (Gmail, G-Drive, Sheets, Presentations, Calendar, Drawings, etc); experience using G-Suite is a plus. At a minimum, must be adept at Excel, Word, and PowerPoint and willing to make the transition to G-Suite.

  • Must have a dedicated office at home or elsewhere with access to secure high-speed internet and phone, and sufficient space for two monitors. This is not a job that can be done at a coffee shop or while traveling (appropriate equipment will be provided).

  • Travel may be required to one or more key trade shows each year if requested by management.

  • Other travel may occasionally be requested as needed for client meetings or team building off-sites (~2x a year)