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Marketing Associate

Future Openings | Remote | Full Time

Job Description

Location:

Beekeeper Marketing’s 40 employees are distributed across the United States in all time zones and operate in a completely virtual work environment. We have hubs in Seattle, Boulder/Denver, and the Bay Area. We get together often at conferences, trade shows and off-sites and rely on collaborative tools like Slack to help keep us connected.

 

About Beekeeper Marketing:

Beekeeper Marketing was founded in 2007 to help great natural/organic/specialty consumer packaged goods companies (grocery, pet, and health/personal care) reach their sales potential on Amazon and other eCommerce channels. We focus on developing and executing sales, marketing, and supply chain strategies. Have a look at our capabilities deck for more information about our services. With Amazon’s recent acquisition of Whole Foods Market, our business is thriving and growing even faster than before. Beekeeper is a scrappy, dynamic, quickly-growing company with a portfolio of 100+ consumer packaged goods clients. We pride ourselves in being a hardworking, results-oriented group that strives for a corporate culture that champions integrity, flexibility, kindness, and fun. Join us!

 

Position Overview:

The Marketing team members work with the Business Management team to promote our clients’ eCommerce business and are responsible for driving discoverability, traffic, and conversion to achieve eCommerce objectives. The Marketing Associate will work closely with and support other Marketing team members and Business Management team members, eventually managing his/her own list of clients.

 

Primary Job Functions:

  • Work with BKM Business Managers, clients, and Amazon/other eCommerce companies to help deliver strong sales growth and excellent customer support:

    • Amazon Marketing Services (AMS)

      • Introduce clients to AMS and develop strategies based on client’s goals

      • Set up/monitor/optimize/report on AMS campaigns to clients

      • Create AMS brand pages/stores (working with clients to collect images and set up pages within Amazon templates)

    • A+ Content

      • Build enhanced Amazon content pages (A+ content) that showcase competitive differentiation and cross-promotion

    • Promotions

      • Help execute marketing promotions, online coupons, promo codes, etc.

      • Report back on key promotional metrics with clients

    • Keyword optimizations

      • Create best-in-class Amazon catalog pages with a focus on SEO (titles, bullet points, product description, hidden keywords)

    • Additional responsibilities

      • Have a basic understanding of Amazon retail fundamentals to understand the Amazon flywheel and how promotions fuels growth on Amazon

      • Learn how to do basic catalog changes including image uploads, title changes, new item set-up, etc. to have a good understanding of Amazon’s case log process

      • Manage promotional budgets for multiple clients (20+)

      • Optimize product sales potential through meaningful content and images

      • Correspond and consult with clients via email, phone calls, in-person meetings, and reports

 

Qualifications:

  • Must be authorized to work in the United States

  • 3+ years experience in at least some of the following areas (willing to train in areas to fill gaps):

    • eCommerce channels, especially Amazon.com

    • Cross-functional roles with consumer packaged goods companies (grocery, pet or health and personal care)

    • Marketing (online advertising experience a plus)

  • Detail-oriented with strong organizational and project management skills

  • Client/account management experience

  • Demonstrated experience as an effective team member with strong communications skills, reliability/integrity/maturity, and ability to self-start

  • Must be comfortable with the learning curve/constant change that comes with operating in a fast-moving, ever-changing world of eCommerce

  • Must be a team player. We are making strides in terms of process and efficiency, but we also need people willing to pitch in when needed and help us build processes

  • Comfortable in spreadsheets and doing analysis

  • Bachelor's Degree or higher

  • We operate on G-Suite (Gmail, G-Drive, Sheets, Presentations, Calendar, Drawings, etc); experience using G-Suite is a plus. At a minimum, must be adept at Excel, Word, and PowerPoint and willing to make the transition to G-Suite.

  • Must have a dedicated office at home or elsewhere with access to secure high-speed internet and phone, and sufficient space for two monitors. This is not a job that can be done at a coffee shop or while traveling (appropriate equipment will be provided).

 

Travel

  • Travel may be required to one or more key trade shows each year if requested by management.

    • Expo West in Anaheim, CA in March

    • Expo East in Baltimore, MD in September

    • Fancy Food in New York, NY in June

    • Fancy Food in San Francisco, CA in January

  • Other travel may occasionally be requested as needed for client meetings or team building off-sites (~2x a year)

 

Compensation Overview:

  • Competitive compensation depending on experience that includes base salary and performance incentive

  • 401K plan

  • Monthly stipend for phone/internet

  • Medical, dental and vision insurance