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Product Marketer

Sales | New York, NY | Full Time

Job Description

Backbase is hiring | Product Marketer


We are Backbase

Companies want the most compelling digital experience for their customers, but older systems can't keep up with today's rapid changes and Web 2.0 World. Applications and IT systems can be fragmented and complex, which makes them difficult to change and makes it hard to create a true outside-in, customer-focused experience. Backbase overcomes these challenges. With our flagship product, the Bank 2.0 Portal, we link people to the vital information and resources they need. We create a seamless online experience without the need to change underlying infrastructure and IT systems. An efficient design enables companies to create high-quality portals that empower both end-customers as well as e-business professionals who need to manage their online customer interactions with less IT support. This means faster time to market for new business requirements and more flexibility to optimize online channels.

Backbase was founded in 2003 by Jouk Pleiter and Gerbert Kaandorp and is privately funded. Working for Backbase you have the opportunity to live in two of the most culturally vibrant cities in the world: Amsterdam (headquarters) or New York City (North American office).

The team

As a Product Marketer, you will be working for our Marketing Team based in New York. We are recruiting a Product Marketer for our Headquartes in Amsterdam as well.

The goal

As a Product Marketer, you will be a part of the marketing team creating the sales support materials, white-papers, brochures and datasheets, as well as be responsible for the creation and maintenance of our product demos, ROI calculators, blog posts, cases studies, FAQ’s and other special purpose content and video.  As product marketer at Backbase you are the person that will help shape the Engagement Banking era and make Backbase the thought leader when it comes to Bank 2.0. 

Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.  In your role as a Product Marketer you will be the expert in understanding our customer needs, matching our products to those customer needs, and differentiating Backbase from its competitors. You use your overall market- and product knowledge and translate it into compelling product marketing materials and sales enabling tools.

Key Responsibilities:

  • Content generation - write and create sales support materials, white-papers, brochures and data sheets, ROI calculators, blog posts, case studies, FAQ’s, other special purpose content and video;
  • Product demos - create and maintain superior product demos to be used by our sales team, our partners and our prospects;
  • Sales & Partner enablement – communicate the value proposition of the products to our regional sales teams and local resell partners and develop the sales tools that support the selling process of our software;
  • Market intelligence – be the expert on our customer needs, what problems they try to solve, how they buy and what their buying criteria are. Additionally you have a sharp understanding of our competition and use this know how to clearly differentiate the Backbase value proposition.

Your profile

  • 4 + years of software product marketing experience;
  • Technical background as sales engineer or pre-sales consultant is preferred;
  • Bachelor’s in technology, business or marketing;
  • Very strong written communication skills;
  • Excellent presentation skills.

The offer

Backbase provides excellent company benefits for this role including:

Backbase offers a comprehensive Benefits Package through our Human Resources partner TriNet. Employee benefits includes a substantial number of Health Care policy options; Dental and Vision Insurance; Short & Long Term Disability Insurance; Life Insurance; 4% Matching 401k plan; Vacation, Holiday, and Sick Paid time off. Backbase coverage is substantial while in addition Backbase, through TriNet, is able to provide the employees with a wide variety of offerings for the employee to custom design benefits that work best for themselves and their families.

Backbase offers you a challenging job in an informal and ambitious environment where personal development is highly valued. This is all within a successful, young and growing organization with a matching company spirit.

Next steps

If this job appeals to you and you think you are up for the challenge, please use the apply button on this page.

For more information please contact Wil Wernars at 020 468 6838 or by email: wil(at)