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Database Marketeer

Sales | Amsterdam, Netherlands | Full Time

Job Description

Backbase is hiring | Database Marketeer

We are Backbase

We come from all over the world to do what we love; to design a great product that improves the lives of real people. We’re passionate, dedicated, and among the best in business. Every person on our team believes in working together and supporting each other to get create a beautifully designed product and a work environment that’s fun, inspiring, and dynamic. We believe in learning from our customers and our colleagues, that makes us easy to do business with and exciting to work for.

We have created the world’s leading lean customer experience platform. It has been designed to help organize, create, and manage deeply relevant customer experiences across all channels, on any device. Backbase Portal combines the latest innovations in customer experience design (UX) with next generation technologies to deliver an unbeatable digital experience. Our critically acclaimed customer experience platform eliminates the need to replace existing legacy systems and delivers a highly flexible and fully customizable environment populated by powerful widgets. Backbase has been consistently placed in ‘Visionary’ quadrant of Gartner’s Magic Quadrant for Horizontal Portal Software and, in 2013, was recognized as the most visionary portal vendor.

The Backbase team is made up of more than 150 senior technology and usability professionals, with offices in four of the world’s most vibrant cities: London, Singapore, New York and Amsterdam. If you’d like to join us in any one of them, we’d love to hear from you.   

The team

The global marketing team of Backbase is based in its headquarters in Amsterdam. The team consists of four people, managed by the Global Head of Marketing. Main goal of the marketing team is lead generation and brand awareness.

The goal

Backbase is seeking a Database Marketeer to play a vital role in our global marketing team. Reporting to the Global Head of Marketing, you will be responsible for creating and managing outbound demand generation campaigns with a strong focus on email and inside sales follow up.

Your expertise with direct marketing, marketing automation and database marketing are the tools that will drive your success. You will work closely with our content editor and copywriter and internet marketer to build a demand gen. strategy that delivers qualified opportunities for Backbase's Inside Sales team. Of course, this can't be accomplished with regular measurement and testing to optimize the direct marketing programs so an analytical and creative mindset is required. Understanding the process and being able to create digital communications with daily deadlines is paramount.

Your profile

The ideal candidate for this position as a Database Marketeer within Backbase will fit the following profile:

  • 2 - 5 years experience in B2B database / email / direct marketing

  • Outstanding written communication skills; ability to translate complex ideas into simple and intuitive messages.

  • Obsessed with metrics, data and conversion optimization

  • Excellent marketing campaign planning skills and clear experience

  • Ability to balance the need for quick turnaround with longer-term strategic efforts

  • Nice to have: experience within enterprise software industry (WCM, Portals, MADP, SaaS)

  • Nice to have: experience and able to do basic coding in HTML, CSS and JS.

The offer

Backbase provides excellent company benefits for this role including:

  • Market rate salary (depending on experience);
  • 25 holidays (based upon a 40hr work week);
  • Contributory pension scheme;
  • Free lunch, drinks, snacks and fruit;
  • Company fitness plan;
  • Potential International career opportunities.

Backbase offers you a challenging job in an informal and ambitious environment where personal development is highly valued. This is all within a successful, young and growing organization with a matching company spirit.

Next steps

If this job appeals to you and you think you are up for the challenge, please use the apply button on this page.

For more information please contact Wouter Koeleman (Senior Recruiter) at +31 (0)20 465 8888 or by email: wouter(at)