Specialist Social Media and Influencer Marketing

Specialist Social Media and Influencer Marketing - English & Spanish 37202135

• Hourly pay: $50/hr
• Worksite: Leading audio, video, and voice technologies company (Burbank, Los Angeles, CA 91502, or San Francisco, CA 94103 - Hybrid, 3 days remote, 1-2 days onsite)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 12 Month Assignment

A leading video, audio, and voice technologies company is seeking a Specialist, Social Media and Influencer Marketing, to lead social, influencer, and paid digital strategies across the Americas, driving culturally relevant, high-impact campaigns that elevate brand engagement, reach, and storytelling among entertainment and technology audiences.

Specialist Social Media and Influencer Marketing Responsibilities:

• Localize and execute global social, influencer, and paid media strategies while identifying region-specific opportunities to drive engagement, reach, and measurable impact across B2B and B2C audiences.
• Serve as the regional SME for social, influencer, and paid media across the Americas, ensuring consistent, high-quality execution and alignment with global campaigns and regional priorities.
• Develop and manage influencer and creator marketing programs, including strategy, partner identification, relationship management, content development, and performance tracking to inform future activations.
• Plan, execute, and optimize paid media campaigns across the U.S. and LATAM, including budget pacing, targeting, creative testing, and performance analysis.
• Manage end-to-end social media execution, including content calendars, publishing, quality control, and platform management (Instagram, X, TikTok, LinkedIn, YouTube), ensuring alignment with brand voice, cultural trends, and real-time opportunities.
• Track and analyze performance across social, influencer, and paid media programs, generating insights and recommendations to optimize campaigns, content strategy, and audience engagement.

Specialist Social Media and Influencer Marketing Qualifications:

• 4-6+ years of experience in influencer marketing, social media marketing, and paid digital media, preferably with entertainment, technology, media, or culture-driven brands.
• Experience serving as a subject matter expert or regional lead for social and influencer marketing with a strong understanding of social platforms, creator ecosystems, and digital culture across the U.S. and Latin America.
• Proven success working independently, creating and executing multi-platform social campaigns and influencer activations with YouTube and social media influencers at a regional or market level.
• Working knowledge of paid social & digital media fundamentals, including targeting, creative testing, and performance optimization.
• Experience creating static or video graphics using tools like Canva, Adobe Premiere Pro, and/or Adobe Photoshop for posts across social platforms.
• Experience using social publishing, listening, and analytics tools (e.g., Sprout, Sprinklr, native platform tools).
• Fluency in English and Spanish is required (written and verbal).
• Portuguese fluency to support the U.S. and LATAM markets is preferred.
• Creative and pop-culture savvy, with proven examples of managing social and influencer programs for brands in an authentic way.
• Up to 25% travel required, including within the U.S. and Latin America.

#PP