Senior Consultant

Senior Consultant 16379

• Hourly pay: $110-$120/hr
• Worksite: Leading professional development and networking company (New York, NY 10118 - Hybrid, Must be onsite on Tuesdays/Wednesdays/Thursdays)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 6 Month Assignment

A leading professional networking company seeks a Senior Consultant. The successful candidate will design, build, and operationalize training modules for marketing solutions. The company offers a great work environment!

Senior Consultant Responsibilities:

• Advising, Developing & Facilitating Measurement Training:
  • Asset enhancement & development
  • Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems.
  • Develop pre/post implementation guides and optimization workflows for prioritized measurement solution.
  • Curriculum design & content development.
  • Develop training modules, implementation frameworks, checklists and customer engagement support assets.
• Providing Measurement Advisory Services to Senior Customers:
  • Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
  • Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
  • Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance.

Senior Consultant Qualifications:

• 10+ years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets.
• 8+ years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer facing role.
• Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
• Experience in advanced SQL query development, python, data modelling and marketing analytics.
• Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions).
• Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.).
• Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems is preferred.
• Experience in B2B marketing analytics and marketing intelligence, or B2B consulting is preferred.
• Experience with CRM platform technology and data structures is preferred.
• Experience working directly with sales teams is preferred.
• A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills is preferred.
• Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups is preferred.
• Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes, is preferred.