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Senior Analyst, Social Analytics

Digital Marketing | San Francisco, CA | Full Time, Contract, and Temporary

Job Description

Senior Analyst, Social Analytics 649205

As Senior Analyst, Social Analytics, you will be part of a new team building out a world-class data science and analytics function within the company. In this role, you will partner with the Digital Communities & Media team, integrated marketing teams and business groups to refine and optimize digital media tactics to drive key business objectives and to inform media strategy. In addition, you will have deep experience measuring and setting campaign KPI/benchmarks for social campaigns and activations; as well as help develop a scorecard to evaluate and measure community and channel health and against specific campaigns and initiatives.

Responsibilities:

  • Function as an analytic expert on media measurement, KPI & benchmarks setting for media/marketing campaigns and provide actionable insights that will inform future media planning and create a consistent approach for campaign performance evaluation
  • Work in close partnership with the Social media team to plan out social strategy, advise on campaign efficacy, and guide media targeting
  • Provide thought-leadership on marketing/advertising tests and learning agenda to internal team and agencies
  • Going beyond the basic data to provide meaningful benchmarks, ‘metrics that matter,’ to be used for performance evaluation, A/B testing and optimization across different campaigns and media tactics
  • Partner directly with external agencies on the reporting and analytics including media, social listening and other marketing activities
  • Design and present reports in a visual and compelling format, including gathering & processing data, designing dashboards, in-depth performance analysis, presenting actionable insights & recommendations
  • Work closely with internal Social Media team to utilize social listening to design effective media strategies and to measure brand health and sentiment

Requirements:

  • 5-7 years of marketing analytics experience with a specialization in media and social campaign analytics at large agency and/or client-side at a large company
  • A deep understanding of B2B/B2C social platforms and how brands should play in these spaces (e.g., KPI, benchmarks)
  • A proven track record of overseeing social media/digital testing, including methodology, measurement of success, etc.
  • Ability to use data to build plans cross functionally working with content teams, digital and social teams to provide actionable insights, drive effective outcomes and inform business decisions and future content strategy
  • Comfortable working within a test & learn culture that’s known for speed, agility

 Preferred Experience:

  • Hands-on experience using data/analytics dashboards (e.g., Tableau, Beckon, Origami Logic)
  • A deep understanding of cross-channel measurement and KPIs setting
  • Proven experience in reporting and analytics across different media channels and media types (e.g., Display, Search, Social, programmatic) 
  • Existing relationships with key social partners 
  • Highly proficient in media campaign management and analytics tools/platforms 
  • Expertise in using social listening tools (e.g., Netbase, Sprinklr, Radian6)
  • Proven experiences in data processing and analysis among large data sets
  • Strong Excel, dashboard design and experience with analytics/statistical tools (e.g. SQL, SAS, SPSS)
  • Bachelor or Master’s degree in marketing, statistics and/or business
  • Demonstrated ability to work collaboratively across a matrixed organization
  • Strong communicator with the ability to drive and influence strategic buy-in from stakeholders and business groups
  • Analytical and data-driven mindset
  • YouTube certification and/or other platform expertise/certifications.

$60-$65 per Hour         San Francisco, CA 94103         6 Month Assignment