Programmatic Marketing Manager

Programmatic Marketing Manager VIAJP00001368

• Hourly pay: $45/hr
• Worksite: Leading digital streaming network (New York, NY 10036 - Hybrid, Must be onsite one day a week and work Eastern Time office hours)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 6 Month Assignment, Possible extension/conversion

A leading digital streaming network seeks a Programmatic Marketing Manager. The successful candidate will help oversee the growth strategy and execution for paid growth channels (Display & Video) of our streaming businesses, to reach the number of subscribers, revenue, and overall acquisition costs. This role sits on the central User-Acquisition Team and will work closely with the Sr Manager of Paid Social and Display as well as local UA teams across 7+ International markets.

Programmatic Marketing Manager Responsibilities:

• Assist in leading programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus.
• Assist in owning the strategy and performance of programmatic activity with full operational responsibility.
• Execute strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc).
• Plan and execute Google DV360, Amazon DSP, and any new DSP platforms onboarded.

Programmatic Marketing Manager Qualifications:

• 3-5+ years of experience with a track record of delivering success as a programmatic trader/specialist or in a similar role.
• BS/BA in a related field
• Master’s degree in a related field (is a plus).
• Experience managing high-budget projects.
• Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand-side platforms.
• Proven experience with direct response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Experience also in media and subscription would be a plus. Capacity to collaborate with different areas involved in the growth initiatives (Product, Marketing, BI, creative, and content).
• Ability to research, strategize, and source 3rd party publisher deals within DSPs and experience setting up PG, PMP, and Preferred deals.
• International market experience is preferred.
• Comfortable with analyzing and manipulating data with Excel Pivot tables or Tableau to run campaign analysis and provide high-level decision recommendations.
• Comfortable with Ad servers such as Campaign Manager 360(CM360) and trafficking multiple media tags through a variety of publishers.
• Deep understanding of creative tag development with a clear POV on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills, and strong attention to detail.
• Capacity to coordinate with International and with different teams preferred.
• Ability and flexibility to adapt to changes in schedules and delivery. Understanding of overall cross-platform attribution.
• Track record of success in developing and optimizing marketing automation tools.
• Knowledge in the TV/streaming business is preferred.
• Consumer of entertainment content and interest in it are preferred.

Shift:

• 9 am -5 pm Eastern Time office hours most of the time.
• Occasional meetings outside the 9 AM–5 PM window may be required to coordinate with international teams.

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