Paid Search Marketing Manager (H)

Paid Search Marketing Manager VIAJP00001305 (H)

A leading digital streaming network seeks a Paid Search Marketing Manager to join the Streaming Marketing team. The successful candidate will work across our portfolio of international streaming brands with a focus on two TV channels. The role will be dedicated to working with teams across the globe to plan, validate, execute, and measure marketing campaigns and their impact on the business. The ideal candidate is well-versed in both digital and traditional media and their underlying metrics. The company offers a great work environment!

Paid Search Marketing Manager Pay and Benefits:

• Hourly pay: $40/hr
• Worksite: Leading digital streaming network (Remote, Candidates must be located in the United States and work East Coast office hours)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program
• 40 hours/week, 6 Month Assignment

Paid Search Marketing Manager Responsibilities:

• Look at performance data for their particular markets, identifying if we are tracking or pacing spend based on weekly/monthly budgets, launching new campaigns, reporting on weekly insights, raising questions for issues resolutions needed or pixel tracking issues or performance categories, identifying opportunities for performance improvement, talking to vendors weekly to execute tasks or take advantage of insights for the account.
• Lead day-to-day management of paid search & app campaigns across international markets, including planning, strategy, optimization, and reporting.
• Work with the key central marketing teams and local stakeholders to best leverage campaigns and ensure a consistent end-to-end customer experience.
• Work with the creative team to ensure all creative needed for campaigns is requested on time and delivered within the expected period.
• Maintain relationships with major media publishers and partners (i.e., Google, Bing, Apple Search Ads).
• Lead ideation of test & learn framework as it relates to paid search & app channels.
• Forecast ongoing performance based on history, market behavior, and future opportunities.
• Identify and develop incremental tactics and opportunities to drive additional viewership and acquisition in Paid Search & App channels.
• Work with the Search team to share insights across markets and constantly improve on best practices.

Paid Search Marketing Manager Qualifications:

• 4+ years of relevant work experience in streaming with an extensive background in planning and developing, deploying, and analyzing campaigns.
• 4+ years of experience in paid search, including Google, Bing, Apple Search Ads, SA360, and other best-in-class publishers as it relates to the optimization of media spend and conversion.
• BS/BA in a related field.
• Master’s degree in a related field (is a plus).
• Experience with an ad agency or direct response media as well.
• Experience with higher monthly budgets in 100k+.
• Knowledge of SEO best practices is a plus.
• Proven track record of planning and managing media campaigns and clearly communicating progress and results.
• Understanding of media KPI’s and how they relate to lifetime consumer metrics.
• Ability to derive meaningful insights from media campaigns and clearly articulate learnings.
• Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to media campaigns
• Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel.
• Excellent communication (verbal and written) and collaboration skills, and present high-quality documents to leadership.
• The capacity to coordinate with international and other internal teams
• Ability and flexibility to adapt to changes in schedules and delivery.
• Excellent proficiency in verbal and written communication in English; another language is a plus.
• Knowledge of TV Content is preferred.
• Consumer of entertainment content and interest in it are preferred.
• Experience working in the streaming industry, including a knowledge of current trends, is preferred
• The capability to work in a fast-paced and constantly changing environment is preferred.
• Able to communicate effectively and efficiently, and be proactive in error or issue resolution.