Marketing Data Analyst

Marketing Data Analyst 1432088

• Hourly pay: $45/hr
• Worksite: Leading university (Stanford, CA 94063 - Hybrid, Flexibility on the days onsite (Typically Tuesdays, Wednesdays, Thursdays onsite))
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 12 Month Assignment

A leading technology company seeks a marketing-savvy, data-driven Marketing Data Analyst to join our Marketing and Communications team. The ideal candidate will measure and optimize campaign effectiveness across digital and traditional channels. The company offers a family-oriented culture and environment!

Marketing Data Analyst Responsibilities:

• Performance Measurement & Reporting:
  • Track and report on campaign performance across email, social, web, paid, and earned media.
  • Clean, segment, and analyze marketing data using HubSpot and GA4.
• Strategic Insights, Planning & Execution:
  • Translate data into intuitive narratives for stakeholders and leadership.
  • Design and analyze A/B and multivariate tests to improve campaign outcomes.
• Data Management & Tools:
  • Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager.
  • Maintain marketing data integrity across CRM, automation, and analytics systems.

Marketing Data Analyst Qualifications:

• 1+ years of experience in marketing.
• Bachelor's Degree.
• Marketing Strategy & Execution: Understanding of campaign lifecycles, storytelling, and content-driven engagement.
• HubSpot Mastery: Experience with custom reporting, workflows, and lead scoring.
• GA4 Proficiency: Ability to analyze user behavior, content performance, and conversion paths.
• Data Storytelling: Skilled at crafting insights into persuasive, executive-ready narratives.
• Marketing Data Science: Experience using statistical tools to identify audience patterns and trends.
• An interest in public policy is a plus.
• Google Analytics.
• Data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals.

Shift:

• Monday to Friday, 8 am-5 pm.