Director of Awareness Media - North America #PP

Director of Awareness Media - North America 1375521 #PP

A leading podcast and audiobook company is seeking a Director of Awareness Media - North America. The right candidate will develop and execute awareness media strategies to meet brand awareness, consideration, and acquisition goals. The ideal candidate has extensive experience in multi-channel paid media strategies, ideally for an entertainment company, with a proven track record of testing and measuring media investment to establish business impact. The company offers a great work environment!

Director of Awareness Media - North America Pay and Benefits:

• Hourly pay: $65-$80/hr
• Worksite: Leading podcast and audiobook company (Newark, NJ 07102 - Hybrid)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 6 Month Assignment

Director of Awareness Media - North America Responsibilities:

• Develop and execute best in class awareness media strategies across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.
• Explore innovative media partnerships with media owners to drive awareness and consideration of the company beyond traditional media placements
• Manage the awareness media budget and optimize spend across channels.
• Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.
• Oversee incrementality tests and improve media measurement in collaboration with Business Insights.
• Recommend yearly and quarterly investment strategies in collaboration with our media agency and grounded in data
• Stay current on digital media industry trends and recommend innovative approaches.

Director of Awareness Media - North America Qualifications:

• 10+ years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.
• MBA or graduate degree is preferred.
• Experience with attribution, incrementality, and media measurement models.
• Experience in utilizing customer insights for successful marketing campaigns.
• Media agency experience is preferred.
• Strong leadership, analytical, and strategic skills.
• Expertise in budget management and forecasting.
• Proven ability to translate data into actionable recommendations.
• Excellent interpersonal and cross-functional collaboration skills.
• Strong oral and written communication skills are preferred.
• A deep understanding of subscription revenue business models is preferred.