Conversions API Strategist

Conversions API Strategist 14175

A leading enterprise software solutions company is seeking a Conversions API Strategist. The successful candidate will understand the objectives of the customer and translate them to measurement requirements that support campaign reporting and optimization. While a 3rd party vendor, you will be seen by our customers as an extension of our team, taking ownership of the work from our internal measurement analytics partner (MAP) team pertaining to conversions API. You will be the main point of contact for our customers on CAPI responsible for performing CAPI discovery deep dives, leading ongoing CAPI strategy conversations, providing technical guidance, sharing best practices, and influencing their decision making. The strategist would consult clients on the value proposition, use cases, & objection handling for Conversion APIs. The ideal candidate has three or more years of experience with other Conversions API products (e.g., Meta, Snap, Pinterest, etc.). The company offers a great work environment.

Conversions API Strategist Pay and Benefits:

• Hourly pay: $50-$75/hr (Pay varies based on candidate's location and experience)
• Worksite: Leading professional development and networking company (New York City, NY 10118 - Hybrid or Remote - Candidates must be located in the United States, Candidates located in New York City are preferred)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program
• 40 hours/week, 3 Month Assignment

Conversions API Strategist Responsibilities:

• Hold discovery conversations to understand customer goals and translate them into actionable recommendations & measurement frameworks supported by Conversions API.
• Identify which online & offline events need to be tracked to support measurement reporting and positively influence optimization.
• Assist with setting up campaign manager tool to prepare intake of CAPI events.
• Define tracking requirements that focus on capturing data dynamically for scale and not in a static approach.
• Effectively communicate measurement requirements (triggers and tag) with implementation vendors and be able to articulate rationale professionally to customers in a simple to understand way.
• Collaborate with our internal team and provide feedback and insights on the Conversions API product and customer needs.
• Communicate effectively and professionally with customers via email, phone, and video calls.
• Track all inbound, open, in-progress, and closed customer engagements transparently for our sales team, measurement analytics partner & customer solutions engineering teams’ visibility.

Conversions API Strategist Qualifications:

• 3+ years of experience in campaign measurement and campaign tracking via common marketing channels (Paid Search, Social, Partnerships…etc).
• 3+ years of experience with other Conversions API products (e.g., Meta, Snap, Pinterest, etc.)
• 3+ years of experience working with Marketing Technologies and 1st party data collection.
• 3+ years of analytics experience and/or planning/managing Digital Ads through an Ad Server or social platform.
• Experience working with Google Tag Manager and other tagging platforms, such as Tealium and Adobe, for website data collection and management.
• Familiarity with our event tracking and measurement solutions, such as conversion tracking, website demographics, and campaign manager.
• Clear and concise communication (written & verbal) with comfortability presenting recommendations to the most senior stakeholders and influencing decision making.
• Knowledge of best practices and strategies for event tracking and measurement across B2B & B2C clients, different industries, and use cases.
• Self-motivated, proactive, and able to work independently as a 3rd party vendor, while being viewed as an extension of the our specialist teams.
• Ability to simplify complex processes for ease of understanding across various customer stakeholder levels.
• A strong understanding of digital advertising and data privacy as it pertains to measurement.