Brand Marketing Manager

Brand Marketing Manager 15489

• Hourly pay: $45-$70/hr (Pay varies based on the candidate's experience and location)
• Worksite: Leading professional development and networking company (San Francisco Bay Area, CA, New York City, NY, or Chicago, IL - Hybrid (Must be onsite 2+ days per week, Wednesdays are required and the 2nd day depends on office location), Open to remote candidate in the United States, Candidates local to the Bay Area, NYC and Chicago are preferred)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program
• 40 hours/week, 5-6 Month Assignment

A leading professional networking company seeks a Brand Marketing Manager. The successful candidate will lead end-to-end development of major global campaigns, from early-stage research and strategic planning to creative brief writing, media plan input, production oversight, and execution. The company offers a great work environment!

Brand Marketing Manager Responsibilities:

• Campaign Management: Lead end-to-end development of major global campaigns, from early-stage research and strategic planning to creative brief writing, media plan input, production oversight, and execution.
• Creative Oversight & Innovation:
  • Oversee the creation of hundreds of campaign assets across formats and channels, working with agencies and internal teams to maintain high creative standards and brand integrity.
  • Drive innovation in testing methodology, establishing new processes for pre-launch validation and in-market learning as part of a broader OneBrand campaign framework.
• Channel Optimization & Executional Excellence: Maintain platform compliance and leverage performance insights to iterate and refine future creative approaches.
  Campaign Launch Readiness
• Performance & Measurement:
  • Partner with Market Research, GPO, and external teams to assess campaign impact using tools such as Brand Tracking, IPSOS, System1, and MMM.
  • Synthesize data into actionable insights and provide strategic recommendations for future campaigns.
• Cross-Functional Collaboration & Partner Management: Act as the strategic connector between internal teams (research, media, creative etc.) and external partners (agencies, influencers, media platforms) to ensure seamless execution.

Brand Marketing Manager Qualifications:

• 5+ years of agency, marketing, or communications experience.
• Experience in B2B, enterprise, or international marketing.
• Experience with budget and vendor management.
• Experience with marketing programs and campaign management.
• Experience with MS Office programs and Google apps.
• Knowledge of Brand marketing, Digital Marketing, and the Ads marketplace.
• Demonstrated copywriting, proofreading, and communication skills with a strong attention to detail.
• Excel at developing creative stories and compelling copy that articulates key product benefits to the right segments.
• Ability to use qualitative and quantitative research to drive marketing strategy and content.