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Audience Strategy Sr Manager

Marketing | Newark, NJ | Full Time, Contract, and Temporary

Job Description

Audience Strategy Sr Manager 

The Audience Strategy Sr Manager, is responsible for transforming and managing the partnership, prioritization process and communications between Insights and Marketing, thus increasing the value to the business derived from insights.  

Responsibilities:

  • Collaborate with Insights and marketing leadership to co-create a roadmap so that it addresses key business problems.
  • Work with Insights team leads to present proposed products and priorities that clearly drive marketing value.
  • Own design of Insights communications to marketing teams, increasing interpretation.
  • Drive cross-team communications around partnership, business reviews and product launches.
  • Co-design Marketing/Insights engagement process, to drive clarity, transparency and feedback loops for the business
  • Partner with BI and DS managers to manage workflow and prioritization, ensuring roadmap and value delivery and communication.
  • Design and project manage product testing roadmap with Marketing channel owners and Insights stakeholders.
  • Drive adoption of Insights products among marketing through knowledge-sharing, education and consulting with internal teams.
  • Synthesize complex analytics-derived insights into easy-to-understand, actionable recommendations.

Qualifications:

  • An advanced degree with a focus on quantitative research, experimental design and statistics.
  • 6+ years of client relationship development and management; excellent stakeholder management skills, ability to manage. and influence stakeholders, especially with C-suite.
  • 3+ years of cross-functional team management.
  • Strong Marketing domain knowledge – 6+ years of marketing experience, 2 years with marketing tools and systems.
  • Demonstrated project management skills; experience with agile methodologies and collaboration tools.
  • Excellent leadership, people management, consultative communication and influencing skills at a senior level.
  • A passion for working with data and unlocking its value through data science/analytics/market research; proficient with SQL.  
  • Ability to translate business strategy into day to day delivery while ensuring business continuity.

Newark, NJ 07102        6 Month Assignment