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Associate Content Strategist

Digital Marketing | San Francisco, CA | Full Time and Contract

Job Description

Associate Content Strategist 721600   

The Associate Content Strategist is responsible for using a data-driven approach for programming and linking content across the site while increasing audience retention and revenue. In this role, you are responsible for identifying stories that will resonate with our audience, crafting compelling titles, descriptions, images, and strategies for maximum audience engagement.

Responsibilities:

  • Scheduling content and implementing programming strategies for website pages and notifications based on embargoes, breaking news, time zones, content popularity, etc.
  • Writing clever, SEO-friendly, attention-grabbing titles and descriptions
  • Producing creative assets in Photoshop
  • Working across teams to coordinate content, video, and live event production schedules
  • Attending daily editorial meetings
  • A/B testing content and headlines using tools and inputs from SEO, BI & social teams
  • Analyzing data and adjusting content programming tactics for growth and engagement
  • Developing business rules for cross-brand linking and monetization zones for maximum CTR,
  • SEO & ROI while staying true to our brand promise
  • Backing up the social team and other duties, when necessary

Qualifications:

  • 2+ years of experience in audience growth and engagement, particularly the content promotion
  • Excellent communication skills, including writing and editing with great attention to detail and grammar
  • Passion for video games and the video game and entertainment industries
  • Understanding of audience behavior and traffic patterns
  • Expertise in Adobe Photoshop
  • Ability to meet deadlines; strong sense of urgency and comfort in a fast-paced, changing environment
  • Exceptional organizational skills; can handle several assignments simultaneously; ability to multitask and prioritize without losing focus on content management
  • Self-motivated communicator with a can-do attitude who can innovate and problem solve; is
  • critically minded and naturally curious
  • BA/BS or equivalent experience
  • Background in writing preferred

$20-$25 Per Hour          San Francisco, CA 94105          12 Month Assignment