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SEO & Content Strategist

Client Strategy + Research | Clayton, MO | Full Time

Job Description

Job Description

The Content Strategist will analyze data and strategic inputs to aid in the development of messages, stories and various content types (ie: website and landing page, email, social, infographic, etc.) to be distributed through multiple channels. 

They are a multichannel strategist with a passion for planning effective content and driving advanced SEO strategies, while offering creative solutions to meet the clients’ business and marketing objectives.

They understand their clients’ business and marketing objectives as well as the importance of crafting high-performing content that is synchronized with the client brief and brand strategy.

They will work closely with their projects’ relevant subject matter expert groups such as project management, paid media, email, SEO, and decision science and analytics to bring their clients’ goals to life in tangible and measurable ways. 

They will actively participate in daily stand-up, internal and external meetings, trainings, and working sessions. 

Note: Full or partial work-from-home allowed with this position. We have an office that some employees love using, but we love supporting our remote team!


  • Concept impactful content that is shareable across various touchpoints

  • Manage and meet deadlines, set and follow priorities, and maintain a high-level of personal responsibility

  • Have a working understanding of the different aspects of marketing and the importance of synergy in creative messaging

  • Manage content strategy deliverables for assigned clients

  • Analyze and interpret data to inform content decisions

  • Collect all pertinent information and work to deliver an approach that can be presented to the client

  • Participate in developing and delivering client presentations

  • Co-lead cross-department brainstorming sessions

  • Operate with strong comprehensive understanding of evolving organic search ranking factors, including the following disciplines: competitive research, keyword research and targeting, and SEO (e.g. technical, local, on-page, off-page)

  • Identify with and understand clients’ goals and lead the identification, prioritization, implementation, and ongoing management of advanced SEO initiatives

  • Remain up to date on industry trends, Google best practices, SEO-related updates and opportunities

  • Constantly analyze and quantify the performance of SEO initiatives in an effort to refine efficiency and effectiveness


  • Filling out this short, culture survey

  • Bachelor’s degree 

  • A minimum 3 years’ experience acquiring audiences through content strategies and execution; aptitude to measure and report on key marketing metrics required.

  • A minimum 1 years’ experience mapping and creating content aligned to multiple buyer journeys

  • A minimum 1 years’  SEO planning, implementation, and analysis of comprehensive SEO campaigns

  • Excellent writing skills with ability to present complex information simply and in an engaging manner; strong attention to detail and a passion for proofreading are required

  • Excellent project management, time management, and organizational skills

  • Thrive in a fast-paced and collaborative environment; Anvil employees work really hard but are also empathetic and understanding of one another

AFTER YOU SUBMIT YOUR RESUME - please complete the Anvil Culture Survey (required) 

We are led by the following values...

Have respectful, direct communication, which leads to trust and strong relationships

  • We have many long-term, mutually-satisfying relationships with both our team and clients. This isn’t by accident. We honor these partnerships by maintaining an open and honest dialogue at all times, especially when we’re delivering bad news. We promise to always communicate every step of the way. 

Be inspired by data

  • We’re a data-driven agency. A lot of other agencies say they are too. However, we’ve doubled down on that effort in three ways that we think are pretty special. We write about it on our blog, we have a team dedicated to helping us use data to make decisions, and we even put on a conference about it (with half-day workshops coming soon!). Next to our people, data is the thread that holds everything together in our agency. 

Cherish the community

  • Our team is inspired by doing good in the community. We support local food pantries like Food Outreach, an organization that provides meals to low-income men, women, and children living with HIV/AIDS or cancer. We also adopt families every year at Christmas and help out high schoolers with school supplies. Community is incredibly important and we cherish it as much as we can.

Have balance

  • We believe a team can do its best work when given an opportunity to balance work with life. We close our office at 1 pm each Friday and give our team plenty of paid time off so that everyone is happy, well-rested, and ready to contribute their best to our clients’ projects. Plus, our team observes a “soft close” between Christmas Eve and New Year’s Day, allowing you to spend the holiday season with your loved ones. 

Focus on equity

  • Building an equitable culture ensures that we have diverse thought within our agency, which keeps us innovative and forward-thinking. We hire with diversity top of mind so that you can benefit from the best talent with a variety of interests, backgrounds, and experiences.

Provide the highest quality work

  • Last but certainly not least, we all commit to challenging each other to bring our best possible work to the table each day. This allows us to keep reaching and providing the best possible solutions to our clients.

Who is Anvil Analytics + Insights?

Rated one of the fastest-growing companies in St. Louis for two years in a row, Anvil is a digital marketing and analytics agency that specializes in the healthcare and private equity space. We work as partners with our clients to help ensure their marketing budget is properly tracked and campaigns are optimized to drive the highest possible ROI. We’re committed to our passion for data and analytics as growth mechanisms for smart companies.

Anvil offers a competitive base salary, as well as an employer-paid benefits package and a 401(k). We also offer a generous PTO allowance plus half-day Fridays year-round!