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Senior Client Strategist

Client Strategy + Research | Clayton, MO | Full Time

Job Description

We’re looking for a driven and forward-thinking senior-level strategist with a passion for utilizing data to transform marketing and engagement strategies. The Senior Client Strategist role is an important one within our organization, and we have an immediate need for someone who is ready to dig into some of our clients’ biggest challenges and work with the team to come up with creative solutions that can fuel growth. Another huge part of this role is ensuring that everything we do is data-driven, that we’re able to effectively pull the story (insights) out of data, and that our work translates into monthly reports in the form of recommendations and strategic guidance.

The ideal candidate is a thoughtful and measured strategist who is comfortable taking a lead role, while collaborating with key partners across marketing and analytics teams. To be successful in this role, you must be eager and passionate about your craft and work well within all aspects of a team, while demonstrating strong written and verbal communication skills. You must also have a strong digital background, with a solid understanding of paid media, organic search, email marketing, copywriting, and analytics. 

Responsibilities:

  • Analyze digital campaign results and push for continuous improvement

  • Develop comprehensive, omni-channel marketing strategies, designed to drive results for clients

  • Develop and deliver high quality, compelling client presentations

  • Provide strategic oversight and guidance for digital campaigns and initiatives, always ensuring client success is kept top-of-mind

  • Lead client research projects, including due diligence and discovery project initiatives

  • Formulate insights and knowledge into actionable engagement journeys and plans to drive brand engagement with the appropriate mix of channels, tactics, messages and media

  • Work alongside creative, brand strategy, media, technology and analytics teams to ensure tactics and messaging strategy support business objectives

  • Lead presentations to client stakeholders

  • Communicate highly complex technical terms to clients in an easy to digest, simplified way

  • Provide recommendations to clients on how to improve upon their websites’ and digital campaign UX and design

  • Conduct industry competitive research regularly to inform growth opportunities

  • Consult with teams on possibilities for account growth (sales opportunities)

  • Partner with cross-functional teams across the agency to assess performance, recommend optimizations, and develop marketing and media plans to best maximize ROI

  • Analyze and participate in qualitative and quantitative research relating to audience, brand, culture, and media channels to derive meaningful insights

  • Lead the Executive Business Review (EBR) process (including client presentations) for assigned clients

  • Create and effectively communicate work briefs for teams across the agency

  • Help facilitate training, for team members and clients, within areas of expertise

  • Develop and optimize departmental and agency processes

  • Lead external and internal workshops

Requirements:

  • 5+ years of experience managing/executing on a variety of digital marketing efforts (SEO, PPC, Conversion Rate Optimization, Email Marketing/Marketing Automation, etc.)

  • Experience with pulling key insights from Google Analytics data

  • Experience presenting information to clients and/or key stakeholders within an organization

  • Strong ability to create high-quality, client-facing stories from disparate data sources and cross-functional team findings

  • Experience with qualitative analytics tools (i.e. Hotjar, CrazyEgg, Lucky Orange, etc.) a plus

  • Agency experience a plus

  • Experience working with remote teams a plus

Key Attributes for Success in this Role:

  • Excellent communication, organizational, interpersonal and writing skills

  • Detail-oriented and deadline-driven

  • Effective problem solver that can help make things happen in a timely and efficient manner

  • Quick learner, on a constant quest for knowledge

  • Bored with the status quo, seeker of continuous improvement both individually and as an organization

  • Naturally curious, with the aptitude to ask appropriate questions in order to find solutions

  • Collaborative approach to challenge and change

  • Big-picture thinker that understands client challenges & objectives from a birds-eye view


Who is Anvil Analytics + Insights?

Rated one of the fastest-growing companies in St. Louis for two years in a row, Anvil is a digital marketing and analytics agency that specializes in the healthcare and private equity space. We work as partners with our clients to help ensure their marketing budget is properly tracked and campaigns are optimized to drive the highest possible ROI. We’re committed to our passion for data and analytics as growth mechanisms for smart companies.

Anvil offers a competitive base salary, as well as an employer-paid benefits package and a 401(k). We also offer a generous PTO allowance plus half-day Fridays year-round!