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Digital Marketing Manager

Marketing | Los Angeles, CA | Full Time

Job Description

Position Title: Digital Marketing Manager
Department: Marketing
Type: Full time

Annex Cloud is a fully integrated Customer Loyalty, Referral Marketing, and User Generated Content SaaS platform. We offer clients a best-of-breed suite of solutions to help tackle even their most complex acquisition, conversion, and retention challenges. Our solutions work individually or as a platform to build genuine loyalty, foster customer advocacy, and generate impactful user generated content. We work with industry leading brands and retailers today. 

Job Description:

We are currently seeking an experienced, creative digital marketing manager to join our growing organization. In this position, you will be responsible for the management of all digital platforms, ensuring the success of our business objectives and that of our clients. You will combine your knowledge of the web and digital marketing with your business acumen to bring greater brand awareness, increase lead generation, and increase customer engagement.

Digital Marketing Manager Duties and Responsibilities
 

  • Manage company website (including all images, tools, and content)

  • Oversee management of all digital channels (including updates, design, and user experience)

  • Manage day-to-day messaging/posts

  • Provide customer service by answering questions and concerns when necessary

  • Conduct and report analysis of site and social traffic

  • Establish and monitor ROI and KPIs

  • Create, maintain, and implement digital marketing and editorial calendars

  • Maintain effective, cohesive, and engaging brand messaging

  • Manage, write and edit content including whitepapers, ebooks, blog posts and other content across company owned media channels including company blog, newsletter, and social media
     

Digital Marketing Manager Requirements and Qualifications

Bachelor’s degree in marketing, communication, or related field
SaaS Experience preferred
Solid understanding of ecommerce, PPC, SEO & SEM
Knowledge of media editing software (photo and video)
Working knowledge of web design principles, best practices, and content management platforms
Demonstrated ability to development and execute sales and marketing strategies
Excellent written and verbal communication skills
Familiarity with analytical tools such as Google Analytics and Webmaster Tools