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Product Marketing Manager - Telco Data

5211 Product Marketing | Redwood City, CA | Full Time

Job Description

 

About Amobee:

Amobee is a technology company that transforms the way brands and agencies make marketing decisions. The Amobee Marketing Platform enables marketers to plan and activate cross channel, programmatic media campaigns using real-time market research, proprietary audience data, advanced analytics, and more than 150 integrated partners, including Facebook, Instagram, Pinterest, Snapchat and Twitter. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world which reaches over 640 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia. For more information, visit amobee.com or follow @amobee

 

Position Summary:

You are a marketing leader who can lead and work with a cross-functional team to launch new telco data products and marketing solutions. You will own and create sales enablement tools, assist in pricing decisions, and train sales teams. You will also work closely with both Amobee’s Head of Strategy and the SVP of Global Operator Innovation on product strategy and roadmap. Preferably you are someone who is knowledgeable of telecom operator data and/or 3rd party advertising data.

 

Responsibilities:

  • Lead go-to-market execution for new telco data products and marketing solutions working closely with Product, Engineering, Finance, Sales and Design teams.

  • Craft product positioning documents highlighting target customers, product benefits, sales packaging and launch strategy for local markets and global telco data initiatives.

  • Create and own sales enablement tools such as sales presentations, case studies, fact sheets, etc. and constantly update existing materials as needed.

  • Train different sales teams and empower them to be fluent and effective presenting product benefits and differentiations.

  • Partner with the Marketing team to promote the launch of new telco data products and marketing solutions for inbound and outbound programs across local markets and global initiatives.

  • Partner with the proposal development team to create and manage content for RFPs and RFIs.

  • Work with product, sales, and finance to craft and execute pricing decisions on new and existing telco data products and marketing solutions.

  • Conduct competitive intelligence, identify market trends, and understand the needs of Amobee’s clients. Leverage learnings to influence the product strategy and roadmap.

 

Minimum Qualifications

  • 3 to 5 Years experience in Product Marketing or a similar marketing role.

  • Bachelor degree, MBA is prefered.

  • Experience in product launches, pricing strategy, and sales enablement creation.

  • Experience with turning complex tech and data science concepts into client benefits.   

  • Experience in Advertising or Marketing technologies.

  • Experience at a 3rd party data provider or knowledge of telco data is a plus.  

  • Ability to work within tight deadlines.

  • Ability to work with global teams across different time zones.

  • Ability to demonstrate comfort with ambiguity.

  • Technically sophisticated, analytical but also highly creative in marketing strategy.

  • Experience in project management.

  • Collaborative across marketing, sales and technology teams.

  • Outstanding written and verbal communication skills.

  • Strong Google and Office Suite skills.

  • Strong presentation skills and keen attention to detail.

  • Ability to travel 10% of overall time.

 

Location: Redwood City

In addition to our great environment, we offer a competitive base salary, employee development programs and other comprehensive benefits. Please send a cover letter along with your resume when applying to the position of interest located at Amobee.com. We are an Equal Opportunity Employer. No phone calls and no recruiting agencies, please.