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Director of Digital Marketing

Marketing | Encino, CA | Full Time

Job Description

Employee Title: Director of Digital Marketing 

Location:  Encino, CA

THE POSITION’S PURPOSE

The Director of Digital Marketing will partner with the CEO and other American LegalNet managers to significantly increase ALN revenue streams and footprint (B2B and B2C).  If you live and breathe digital marketing, we want to talk to you.  We are looking for a Director Digital Marketing to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

  • Lead strategic initiatives, directing the creative process and teams, in conceptualization and production of web content and promotional campaigns.
  • Ensure the consistency of the company’s brand in all messaging across multiple platforms.
  • Acquisition and retention marketing efforts designed to drive web site traffic and sales. These include paid/SEM and organic search/SEO, social media (Facebook, LinkedIn, Twitter and others), affiliate programs, partnership marketing/content integration programs, email marketing acquisition and retention programs, product data feed driven programs such as Amazon and other media-based business building activities.
  • Create, manage and deploy marketing campaigns for all ALN products and services.
  • Manage the look, feel and the content on corporate website and product websites.
  • Manage inside marketing staff and collaborate with sales staff to meet production deliverables.
  • Manage outside creative and PR firm activities to ensure optimum performance.
  • Advance the corporate image and brand both internally and externally.
  • Merchandise success stories in the industry press.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • B2B and B2C sales on all of our platforms

 

ESSENTIAL FUNCTIONS / MAJOR OBJECTIVES / DELIVERABLES

The Director of Digital Marketing will create project plans for the department's annual budget, and documenting the road map, resources and budget required to achieve such goals.  Design time frame for accomplishing goals, monitoring milestones and driving marketing plans to fruition.  The project plans should include but not necessarily limited to the following deliverables:

  • Lead creation and production of all web content and promotional items.
  • Ensure the consistency of the company’s brand in all messaging across multiple platforms.
  • Create, manage and deploy online marketing campaigns for all ALN products and services including extensive email marketing campaigns and advertising Develop and execute an online customer acquisition plan designed to maximize site traffic and sales demand.
  • Maximize paid/organic search traffic and order conversion, while meeting cost per acquisition targets.
  • Direct interactive agency marketing and media campaigns to meet business performance objectives.
  • Execute effective affiliate programs/publisher management activities to achieve business development goals.
  • Track and measure online advertising programs; designing test strategies and creative to optimize results.
  • Ensure effective creative development and execution to support program and media efforts.
  • Oversee company’s Social Media presence including Facebook, LinkedIn and Twitter.
  • Manage a consistent look, feel and the content on corporate website and product websites.
  • Assist sales department in creating presentations and sales pitches when required.
  • Assist and manage outside creative and PR firm activities and budgets.
  • Interview key customers, and write industry press articles to further promote and expand the company’s exposure into new channels. 
  • The Director of Marketing will be responsible for hiring, mentoring and evaluating staff of the Marketing team.

 

EDUCATIONAL QUALIFICATIONS / SKILLS / EXPERIENCE:

  • MBA preferred, and must have BS/BA in marketing or related major or equivalent combination of education and experience.
  • Minimum of 7 years of professional experience. Strong Social Media, SEO and SEM expertise.
  • Minimum of 3 years of experience managing marketing operations within the legal, law firm, courts and/or internet environment.
  • Extensive business development experience at a national level.
  • Must have a keen business acumen and proven executive management abilities based on prior experience.

Compensation Package: Salary dependent on experience. Generous benefits package that includes vacation time-off, paid sick days, Gym Membership reimbursement, flexible health Insurance, 401K with full 6% matching and generous recognition for outstanding performance.  The company also provides employees with internal activities such as ping-pong, yoga, etc.  We also provide a great and stable and professional work environment.

Travel: Occasional.

PLEASE PROVIDE A LINK TO YOUR ONLINE PORTFOLIO IF AVAILABLE. 

Please make sure to visit the below websites: .

www.alncorp.com

www.formsworkflow.com

www.DocketAlerts.com

www.SmartDockets.com