Allume

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Director, Customer Relationship Marketing (CRM)

Marketing | Menlo Park, CA | Full Time

Job Description

About Allume:

Allume (www.allume.co) is an on-demand personal shopping service that matches women with experienced stylists who help them find clothing and accessories that fit their body, budget and style. Allume’s platform combines data science with real human interaction to create a personalized shopping experience. Allume’s personal shoppers talk directly with customers and shop the entire Internet - not just private labels or products in inventory - to find the perfect items. Customers choose what to order, and prices are never marked up. Founded by e-commerce veteran Mauria Finley and headquartered in Silicon Valley, Allume is backed by a $3M seed round led by True Ventures.

 

Job Description:

Allume is searching for a Director, Customer Relationship Marketing (CRM) to develop and execute email and text messaging based marketing strategies that will drive improved customer engagement, purchase, and repeat. This role spans strategy and planning; creative development and production; testing, analytics, and reporting; as well as execution. The right candidate will have the opportunity to grow into owning all of performance marketing.

 

Responsibilities:

  • Develop email and text messaging marketing strategies - based on appropriate customer and lifecycle segmentations - to support our key business priorities; namely to drive CLV via  customer acquisition, purchase conversion, repeat rate.

  • Partner with creative team to develop high-performing, brand-enhancing email campaigns: write creative briefs; provide creative feedback based on prior performance.

  • Manage campaign execution including customer segmentation, testing protocol, and technical execution. Build audiences & refine HTML to launch email campaigns using Mailchimp and text messaging campaigns.

  • Analyze campaign performance, including engagement and sales metrics, and leverage learnings to inform campaign planning and optimization.

  • Build email and text messaging testing roadmap and drive test execution to enable continual optimization of campaigns.

  • Opportunity to grow into leading all of quantitative marketing, including CRM and acquisition.

 

Experience & Skills:

  • Minimum 4 years experience including relevant email marketing, CRM, or other digital marketing strategy/execution experience.

  • Proven ability to develop strategy AND execute day-to-day tactics.

  • Ability to operate effectively in an entrepreneurial and dynamic environment with ambitious schedules and plans. Self-starter with an ability to prioritize in a fast paced environment and meet changing deadlines and priorities.

  • Strong analytical and problem-solving skills, including ability to synthesize quantitative and qualitative data into actionable insights about the customer.

  • Top-notch project management skills with the ability to manage multiple tasks involving cross-functional partners. Outstanding follow-up, organization, and time management skills.

  • Highly detail-oriented, with ability to multi-task while executing flawlessly.

  • Excellent written and verbal communication skills.

  • Excited to work in a collaborative team environment.

  • Passion for fashion

  • Bachelor’s degree