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Inbound Marketing Consultant

Marketing | McLean, VA | Full Time

Job Description

99MediaLab is a fast-growing Northern Virginia based inbound marketing agency and content marketing expert. We focus on developing marketing campaigns that help our clients increase traffic, leads, customers and brand value.

Do you want a digital marketing opportunity where you can grow your skills and increase your responsibility? Do you have experience with inbound marketing or content marketing programs? You should consider becoming one of our Inbound Marketing Consultants.

Inbound Marketing Consultants at 99MediaLab have an important role serving as the liaison between your Client and 99MediaLab, as well as overseeing all activities required to help those clients meet their goals and objectives. This means you’ll play a lead role in executing inbound and content marketing activities that include initial website design (in co-ordination with our designer), blogging, social media, marketing, SEO and marketing automation while leading Client communication and education. You’ll also be responsible for analyzing each Client’s marketing analytics, creating reports and recommending future strategies and tactics.

We’re a flat organization and you’ll have a seat at the table in influencing how we grow our company. And this position is a roll-up-your-sleeves and get it done position.

Responsibilities:

  • Create the vision and marketing strategy for clients, then work with the team of consultants, copywriters, designers and developers to deliver on that strategy and vision.

  • Create new clients’ Inbound Marketing Playbook and Gap Analysis based on client and customer interviews, research and collaboration with our team.

  • Serve as the primary liaison and representative of 99MediaLab for your assigned clients — you are the extension of their team and will be expected to know their business as well as they do.

  • Assist and empower clients with the results, knowledge, content and tools to not only get their businesses’ buy-in, but to evangelize their success through their organization.

  • Become an expert at inbound marketing tactics including blogging, social media marketing, search engine optimization, eBook/white paper/video content creation, website updates, email marketing, and others.

  • Become a HubSpot and 99MediaLab process ninja and keep up with software updates and best practices, educating your teammates as required.

  • Execute your assigned clients’ inbound marketing plans proactively in order to meet schedules, performance, and budget goals.

  • Take the lead in creating monthly performance reports to highlight wins, areas of improvement and recommendations for future programs.

  • Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit.

  • Become the resident expert on your assigned clients industry and marketing.

  • Contribute to client and internal content development.

  • Practice your craft by contributing to 99MediaLab's blog and social media presence.

  • Have fun and make some great friends!

Experience and Education Required:

  • 3+ years experience building comprehensive marketing campaigns

  • 2-5 years experience with online marketing and social media

  • B.A. or B.S. degree

Skills Required:

  • Demonstrated ability to think creatively and create campaigns based on customer requirements

  • Passion for the Internet and marketing with a strong understanding of inbound marketing

  • Demonstrate strategic thinking and independent management skills

  • Able to find and assimilate market and customer data into marketing strategies

  • Proven relationship building skills and client communication experience

  • Strong work ethic with a positive and enthusiastic attitude

  • Strong understanding of all social media platforms

  • Working knowledge of search engine optimization

  • Working knowledge of email marketing best practices and CAN-SPAM compliance

  • Desire to learn on your own and keep up with inbound marketing and Internet marketing developments and best practices

  • Great writing skills and strong understanding of how to write SEO-friendly content

  • Proficiency in Microsoft Office

  • Proficiency in blogging platforms such as a WordPress

  • Experience with Hubspot preferred