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Marketing Manager, Lead Nurturing & Activation

Marketing | Oakland, CA | Full Time

Job Description

As our marketing manager for lead nurturing and activation, you will responsible for supporting the acquisition and activation of our high value customers through automated and one-off marketing campaigns. The right candidate will love the challenges of understanding what activities increase customer engagement and will successfully use CRM tactics to drive engagement and sales with content, resources, and other calls-to-action.

As our Lead Nurturing & Activation Marketing Manager you will:

  • Analyze and interpret what behaviors and patterns make high value customers successful and more likely to be acquired, activated and retained.

  • Create the strategy and plan for converting leads and subscribers into MQLs from our inbound customer/site traffic.

  • Create the strategy and execution for re-marketing to our existing high-value customers through a mix of helpful content, email outreach, promotions and other engagement tactics driving increased usage.

  • Find new approaches to lead nurturing and activation, including but not limited to channels like email, calls, etc.

  • Partner with our analytics team to build and identify lead and customer value scoring system.

  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

  • Be our Hubspot (or your preferred CRM tool) guru.

  • Plan, develop and implement email promotions and automated campaigns to support acquisition and retention growth of our high value customers

  • Measure campaign effectiveness, optimize performance and continuously improve execution

  • Work closely with our engineering and analytics teams to ensure data and intelligence is well integrated and leveraged within our email programs

  • Work alongside product and our SMB-focused teams to ensure continuity within our email communications

You’ll be perfect for this role if:

  • You have 3+ years of experience managing email or marketing automation tools with recent success in global, fast-paced environments

  • You are familiar with incentive-based sales and marketing techniques such as content marketing and promotions

  • You have an aptitude in decision-making and problem-solving

  • You have an understanding of all facets of email or automated marketing tools from list health and deliverability through to copy and creative implementation

  • You are proficient in managing email/customer automation systems like: Hubspot (preferred) Iterable (preferred), Mailchimp, Campaign Monitor

  • You are familiar with event tracking and how to apply them to campaigns

  • You are analytically-minded and believe in the power of data and its ability to drive growth and improvements

  • You have an ability to manage multiple projects, respond well under pressure, prioritize needs within short time frames

  • You are not daunted by moving quickly or trying things out of your comfort zone

  • You are well organized and have unwavering attention to detail

A bit about us...

99designs is the world’s global creative platform that makes it easier for customers and designers to work together to create designs they love. Our mission is to champion creativity to create opportunities for people around the world. Founded in 2008, 99designs has grown from a small, online forum into a worldwide community of talented designers that is now the go-to solution for businesses, agencies and individuals. With headquarters in Melbourne, Australia 99designs has operations in Oakland, California and Berlin, Germany.

Backed by Accel Partners (who have also invested in Facebook, Slack, and Dropbox) and Recruit Strategic Partners, 99designs is a dynamic company with offices in Oakland (right by 19th Street Bart), Melbourne, and Berlin. We love our employees and go to great lengths to make sure they know it! Perks include: a well-stocked kitchen for breakfast, lunch, and snacks, free weekly lunches, happy hours and more!